Vetements, Acne, and Études are only a few of the brands that recently helped to wake up the luxury fashion industry and forced it to go through a major change.
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Soldiers in the army have always been allowed to carry personal items with them and have always needed to maintain a certain level of hygiene.
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There was genuine concern that a lack of interest in personal appearance could be a sign of low morale, which could have a detrimental impact on the war effort.
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When the world ‘war’ comes to my head, a lot of words pop up in my mind: bombs, rationing, fear, danger, army, guns.
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